Project DescriptionReading Time: 3 minutes
Digitec designed and produced the New Manager Roadmap Challenge – onboarding game for new managers. The game integrated with Genentech’s Oracle HR platform to automatically enroll new hires into the game. The game also integrated with their intranet, tracking to a leader board to create competition.
Onboarding topics presented as milestones on a 3D map
New managers earned points as they complete milestones
Time-spaced design automatically “unlocks” new neighborhoods over 30, 60, 90 days, 6-months and 1-year
Milestones linked to dynamic content derived from the Genentech intranet to keep the course content up-to-date
The game transformed what was a passive, one-time instructor-led course into a scalable, more engaging and continuous learning experience. The reporting allows supervisors to easily see where new managers are in their journey. These insights can be used for performance reviews.
With roughly 40 new managers hired in or promoted each month, thousands have taken the New Manager Roadmap Challenge since its inception. The following represents some of the feedback from project stakeholders, business line managers, and project reviewers:
“LOVE the tracking game! Excellent, excellent, excellent all around.”
“I’m Gen X, so this [online] format appeals to me…I really like it.”
“I LOVE the idea of a game [New Manager Challenge] –it got my competitive/achievement juices going right away.”
“I’ll get points! I can check off milestones! I can see where I’m headed and how to get there on the roadmap to becoming a great manager!”
In addition, the game won a Learning Officer in Practice award from Chief Learning Officer magazine for Excellence in Simulations and Games.